Without a doubt one of the most rewarding aspects of our business is to be able to support small out-of-the garage inventors and craftsmen who have a passion for aquaponics.  One of our roles as a company in this emerging aquaponics community is to provide a marketing platform for their niche products, whether they are [...]

The Christmas holiday is all wrapped up and we are now entering the week before New Years, also known as the quietest week of the year.  Besides attending a wedding and a New Year’s Eve party, this week for us is all about reflecting on the past year, and refining our strategy for the upcoming [...]

On April 1st I gave a presentation at the Progressive Gardening Trade Association annual conference titled “Secrets to Selling Aquaponics”.  The audience was primarily owners and managers of hydroponic stores. When I was preparing and starting to think about the notion of “selling” aquaponics, the first thoughts in my business school-trained brain were about target [...]

In the wine-infused post-dinner conversation with an out of town house guest this week, a rather profound statement was made.  Our guest said “we need to quiet our cleverness” in response to some branch of our conversation.  “Wow…that is quite an interesting thing to say” was my response, or at least that is how I [...]

With aquaponics not only can you grow plants with nothing but fish waste, but that a mature aquaponics system grows many plants better than can be grown hydroponically. The key to this amazing result lies in three important factors: a healthy bio-filter, pH within proper range, and a high-quality fish feed.