When I was a member of the team that developed the AeroGarden (2003 – 2009), our entire design focus could be summed up in one thought – We were taking hydroponics out of the closet by creating a system that was sufficiently attractive and functional to earn an esteemed position in someone’s kitchen.  We spent [...]

“When you ship things change.  Your project interacts with the world and the market changes.  You change.  There is a mark in the calendar – there were days before you shipped and then there are the days after you shipped” Seth Godin, “Ship It” Anyone who has ever read much of Seth Godin’s work knows [...]

Without a doubt one of the most rewarding aspects of our business is to be able to support small out-of-the garage inventors and craftsmen who have a passion for aquaponics.  One of our roles as a company in this emerging aquaponics community is to provide a marketing platform for their niche products, whether they are [...]

As I’m lounging here on the red writing couch on the morning of January 1, 2012, the sun is just beginning to show itself at 6:50 a.m.  The spring / summer gardening season feels like a leap of faith right now but I know it will come.  It always does.  And this year my belief [...]

The Christmas holiday is all wrapped up and we are now entering the week before New Years, also known as the quietest week of the year.  Besides attending a wedding and a New Year’s Eve party, this week for us is all about reflecting on the past year, and refining our strategy for the upcoming [...]